Kids
Cartoon Network US scores growth across all key demos
MUMBAI: Supported by a growing line-up of prime time original series and strong afternoon and late-night franchises, Cartoon Network US concluded the 2001-2002 television season charting significant growth in all of its targeted demos.
– Tweens 9-14 delivery increased by 24 per cent in total day, 14 per cent in prime time.
– Kids 6-11 delivery grew by 14 per cent in total day, 9 per cent in prime time.
– Kids 2-11 delivery improved by 8 per cent in total day, 4 per cent in prime time.
– Adults 18-34 late-night delivery (Sat, 11 p.m.-2 a.m. & Sun. 10 p.m.-1 a.m.) expanded by 33 per cent.
– Viewers 12-24 delivery rose by 31 per cent in total day, 25 per cent in prime time.
An official release informs that this delivery trajectory, coupled with the network’s distribution growth to near-full cable penetration (81.9 million homes), proves the network’s programming strategies this year which were building its signature slate of prime time original series with premieres on Friday nights, expanding its Toonami afternoon action-adventure block to 7 pm and introducing an entirely new weekend late-night franchise specifically for adult viewers; and adding original fare to its morning dayparts, etc. have worked on all fronts.
Tthe original series premiere of Justice League delivered more adults 18-34 than any telecast in Cartoon Network history, the release says. Among the other shows that performed well include exclusive anim import Dragon Ball Z , Adult Swim Action, Adult Swim Comedy and Baby Looney Tunes:
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
