Kids
Cartoon Network UK teams up with animation students
MUMBAI: For the second year in a row, Cartoon Network UK has teamed up with post-graduate animation students from the London Animation Studio at Central Saint Martin’s College of Art and Design.
The students have produced four 15 second character idents which will go on air around Europe next month.
Cartoon Network has hired many top students from the college. Last year Cartoon Network had committed to supporting the course by giving postgraduate students a brief to work on while still at college as well as providing funds. These were used to buy studio equipment including Flash software and Adobe After Effects.
The college was keen to give its students a real industry brief to give them experience of the world that they will soon be entering and the first series of character idents appeared on Cartoon Network’s channels throughout Europe in November 2003.
This year, Cartoon Network selected four ideas from the 30 that were submitted. After that the students were divided into groups to work on each one.
They produced work with animation direction from the course tutors and presented Cartoon Network with a series of line tests for its approval. The students then animated and produced them and laid down the soundtracks. In this manner they were fully immersed in the entire production process. The project is part of the student’s course work and will count towards their final grade.
The broadcaster has stated that its channels Cartoon Network, Cartoon Network +, Boomerang and Toonami together make up the highest rated group of kids channels in the UK.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
