Kids
Cartoon Network to launch ‘The Justirisers’; gets Shankar Mahadevan to sing title track
MUMBAI: Cartoon Network is geared to launch an action series titled The Justirisers on the action block Toonami on 7 March and what’s more, the network has roped in singer and composer, Shankar Mahadevan to sing the title track.
The show will air from Monday to Saturday from 6 pm – 6.30 pm on the Toonami block in English, Hindi, Tamil and Telugu.
Shankar has been accompanied by a mix of talent including -Sa Re Ga Ma Pa winner and finalist Amitabh Bhattacharya and Abbhijit Ghoshaal, noted composer Vidyut Goswami, Telugu lyricist B Easwar Rao and Tamil lyricist T.A.Kumar has composed and sung the title track of The Justirisers in three languages – Hindi, Telugu and Tamil, informs an official release.
Turner International India vice president, advertising sales and networks, India and South Asia Monica Tata said, “Cartoon Network constantly looks at trends across age and peer groups in various regions, with an aim to provide the ‘best in class’ programming for kids across India. We are very pleased that a renowned artist such as Shankar Mahadevan has sung the title tracks of our new show, The Justirisers.
“This is the first time that he has sung for a kids’ network and we are proud that he partnered with the number one channel for kids in India, Cartoon Network. We are confident that kids will love this exciting action show along with its title tracks created especially for India.”
Mahadevan said,” Since this is my first foray in the kids’ territory, what could be a better choice than to be associated with the segment leader, Cartoon Network to reach young hearts and the young at heart. I am thrilled about the tracks for The Justirisers and am really looking forward to kids’ responses from across the country.”
The Justirisers is the story of three youngsters with very different goals in life, uniting for a common cause – to fight evil. Ancient years ago, a dark atmosphere attracts the extraterrestrial civilization in the extragalactic, Hadesu. The sole defender of Hadesu, Norun Riser, wins the war but loses his life and all that remains of him is a mysterious crystal. In the Modern world, the light from the crystal shines on three young adults – Joe (Riser Glen), Ryan (Riser Gant) and Kageri (Riser Kageri). The numinous light empowers them to call the ultimate defender, Justirisers!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
