Kids
Cartoon Network to introduce new tech-savvy superhero Ekans on 27 June
KOLKATA: Cartoon Network, a WarnerMedia Kids channel on Thursday announced the release of its first local sci-fi superhero CGI series, ‘Ekans – Ek Se Badhkar Snake’. The all-new animated series will air on the channel starting 27 June, and thereafter from Monday to Friday, at 11:30am and 7:30pm.
The series features a 13-year-old street-smart wunderkind, Ekans, who is chosen as ‘the one’ and is gifted a ‘naagmani’ by the world’s most powerful snakes, thanks to his heart of gold and fearless attitude. With extraordinary snake-like powers, the otherwise conventional tech-savvy youngster obtains heightened sensory perceptions, the ability to camouflage, flexibility, and strength to keep humanity safe from the evils of the world. His trendy hi-tech superpower suit with mechanical snakes gives him additional abilities to cleverly outsmart villains. This original IP has a storyline that centres around the lives of Ekans, his genius family, and goofy friend Chiku.
‘Ekans – Ek Se Badhkar Snake’, local production by Kolkata-based studio Hi-Tech Animation, joins the existing gamut of successful homegrown IPs by WarnerMedia India such as ‘Dabangg – The Animated Series’ on Cartoon Network; ‘Titoo – Har Jawaab Ka Sawaal Hu’ and ‘Smashing Simmba’ on the companion channel POGO.
Cartoon Network and POGO South Asia Network head Abhishek Dutta said: “We are thrilled to introduce our first-ever original homegrown superhero. It’s also our first-ever CGI series. ‘Ekans – Ek Se Badhkar Snake’ has a character-verse that is locally relevant and resonates universally. The show not only brings entertaining, action-packed adventures with new-age gadgets but also encourages kids to wholly embrace themselves – just as Ekans does. We’re sure kids and their parents will love the show’s teen protagonist, because of his intelligence, unique superpowers, and his ability to overcome challenges and fears for the greater good.”
The show’s title track is a collaborative effort of award-winning Indian playback singer Kailash Kher, freestyle rap sensation Parry G, legendary poet and author Gulzar, and music composer Simaab Sen.
To create excitement and build engagement amongst the audiences, Cartoon Network has also launched a high-impact, 360-degree integrated promotional campaign that celebrates the superhero in every kid. As part of this campaign, the brand has launched an Instagram page @EkansOnCartoonNetwork dedicated to the superhero.
Cartoon Network will also collaborate with various partners, such as leading digital parenting platform Momspresso and YouTube Kids sensation ‘The Aayu-Pihu Show’, for engaging activities on social media. The promotional efforts for #EkansOnCartoonNetwork also include brand integrations, influencer engagement, branded content opportunities, affiliate marketing, in-app mobile game advertising, and exciting activities on Cartoon Network’s official website and social media pages.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
