Kids
Cartoon Network to air ‘The Legend of Buddha’ & ‘Pandavas: The Five Warriors’ in Tamil in November
MUMBAI: With the spotlight on localization intensifying among television programmers, Cartoon Network has zeroed in on Tamil Nadu and will be showcasing The Legend of Buddha and Pandavas: The Five Warriors, both locally acquired films in 2001 and mid 2006 respectively. Dubbed in the local language the channel will air the animated feature films on 5 and 19 November at 11 am.
Furthering this strategy, other series including Baby Looney Tunes, Robotboy, Franklin, Harry and His Bucket Full of Dinosaurs, Dragon Tales, Bob the Builder – Project Build It, Krypto The Super Dog, Richie Rich, the all new Popeye show, the action franchise block, Toonami’s, Gransazers and Transformers Cybertron and Dexter’s Laboratory will also be aired in Tamil on Cartoon Network. The channel however, will not be completely transformed into a local avatar, like its Mickey counterpart, yet it appears to be a strategic move in that direction.
Turner International India Vice President advertising sales and networks India and South Asia Monica Tata said, “Indian animation which has aired on Cartoon Network, has always been a huge success and we are extremely happy to introduce two of the most well-known features, specially dubbed in Tamil, for our audience in the state. Tamil languaging is a natural extension of Cartoon Network’s overall localisation strategy for India.”
Both the movies have been produced by Chennai-based Pentamedia Graphics Limited. The 2D animation feature, The Legend of Buddha, is an inspirational story of the journey of Prince Siddhartha of the Kingdom of Kapilavastu, whose experiences prod him to pursue the true meaning and purpose of life. Siddhartha leaves his palatial comforts to embark on an arduous journey of self-realization. The movie captures through its storyline, the milestones that mark the path of Prince Siddhartha to Nirvana and becoming ‘The Enlightened One.’
While on the other hand, Pandavas – The Five Warriors is an adaptation of one of India’s greatest epic, the ‘Mahabharata.’ With exotic backgrounds, intricate sets and action filled battle scenes, the film is broad in scope and also has been awarded the National Award for Best English Feature Film 2000 and the second Best Animation Feature Film at the Vancouver Effects and Animation festival, 2001, Pandavas promises to be the perfect entertainer for kids and their families.
Cartoon Network India also acquired several other locally produced programming including Sinbad – Beyond The Veil of Mists, Ramayana – The Legend Of Prince Ram, The Adventures of Tenali Raman, The Adventures of Chhota Birbal, Vikram Betaal, Akbar Birbal and Son Of Alladin.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
