News Broadcasting
Cartoon Network, Pogo aim at all DTH platforms
NEW DELHI: Cartoon Network and Pogo, the kids channels from the Turner stable, are not likely to restrict themselves to the Zee and ASC Enterprise-promoted Dish TV direct-to-home (DTH) platform, but would look at other such avenues too.
“As far as we are concerned, the more platforms we are on, the better it is,” Turner International India MD Anshuman Misra told indiantelevision.com here today.
However, he added that no official word had come regarding Cartoon Network and Pogo from either Indian pubcaster Doordarshan or the Tata-Star combine, both of whom propose to start a DTH service in the near future.
But even without additional platforms, Misra said both the channels were doing well with Pogo “exceeding expectations factored into the business plan.”
Still, it is Cartoon Network that is setting the cash box ringing for Turner in India. The kids channel, which was introduced in the Indian market in 1995, recorded a 48 per cent growth in ad sales revenue on year-on-year basis during the period 2002 and 2003 (calendar year).
The quarter on quarter growth in 2004 (January – March vs. April – June) in ad sales revenue was 36 per cent for Cartoon Network, Misra pointed out, adding, “With Cartoon Network now being perceived as a mass channel, some non-traditional advertisers (like petroleum company HPCL) too have come on board.”
Though exact numbers are not available regarding the size of the kids market in India, it is estimated to be in the region of Rs 1 billion. “Our assumption is that the advertising pie would grow for this particular genre of television programming and entry of more players may fuel that growth through competition,” Misra said, while dwelling on the advertising market.
Over the next six months, the Indian market would see several other channels – from the Disney group, UTV’s Hungama – being launched. The target audience: pre-school to college.
According to Misra, combining on-ground activities with on-air initiatives has paid off well for Cartoon Network and should for Pogo too, which is still in its early days. Events like Toon Cricket, Toon Yatra and now Toon Games have all proved to be 360-degree marketing activities that have yielded good dividends for the channel.
Pointing out that similar activities would be unveiled for Pogo too, Misra added, “At the moment, we are looking at introducing Hindi language in Pogo, which would be ramped up slowly.” Telugu and Tamil continue to be other languages, apart from Hindi, which are attractive for Cartoon Network and Pogo.
At some later stage, according to Misra, Cartoon Network might also look at having separate feeds for countries like Maldives, Nepal, Bangladesh and Sri Lanka to attract local advertising.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
