Kids
Cartoon Network named Best Licensor at Indian Retail Awards for ‘Ben 10’
MUMBAI: Cartoon Network’s Ben 10, one of the world’s biggest boys franchises, has earned yet another accolade. Cartoon Network Enterprises has won the ‘Best Licensor of the Year’ award in the entertainment category for the Ben 10 franchise at the fourth Indian Retail and e-Retail Awards 2015 organized by Franchise India.
With over 5,000 SKUs, Ben 10 came out a clear winner among all the kids entertainment for having the largest assortment of products available across a single entertainment IP.
In 2015, the franchise celebrates its 10th year. Ben 10 licensed products are sold across all product categories including apparel, back to school, home furnishings, FMCG and publishing among others. The brand recently launched themed tablets in partnership with Eddy – a first in the kids’ genre.
Turner International India South Asia managing director Siddharth Jain said, “Cartoon Network Enterprises is a growing and important part of Turner’s business in India, successfully leveraging our on-air content to create household names. For a decade, the success of the Ben 10 franchise is a testament to the adoration and popularity it enjoys amongst children and our licensing partners. We are honoured to receive this award in recognition of our efforts.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
