Kids
Cartoon Network mixes brand promotion with festival of colours
In a bid to connect with kids, Cartoon Network has announced a contest in association with Max Magik. This will celebrate the playful spirit of the Holi festival, to be celebrated on 29 March this year.
Through Max Magik Holi Maaza, more than 2,500 limited edition Cartoon Network-branded pichkaris (water guns) will be given away. Children have to identify the silhouettes of three toon stars drenched in Holi colours when they appear on the network in the coming days to qualify for the prizes.
Entries have to be sent to Cartoon Network by post or by logging on to the site before 18 March. The channel has also announced a weekend of special Holi programming. This will air on 29-31 March from 4 – 6 pm. The Holi Splash-a-thon initiative will have water-themed episodes – Popeye, Dexter’s Laboratory, Tom and Jerry, the Flintstones and Mike, Lu and Og will feature.
Another programme called Fish Police, billed as a classic whodunnit set in the murky underwater metropolis of Fish City will also air the same weekend. The cops-n-robbers story involves fish engaged in a constant fight against crime.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
