Kids
Cartoon Network launches designer clothing for 1990s characters
MUMBAI: Cartoon Network Enterprises has partnered with designer Nandita Mahtani, to launch a clothing collection that celebrates Cartoon Network toons from the 1990s.The capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview at Sancho’s, Mumbai on the 5 April 2019 to unveil the collection.
This captures the nostalgia and timelessness of these cartoons using high-end fashion, with a focus on unique designs.
Cartoon Network Enterprises – Asia Pacific VP Vikram Sharma said, “This collection allows our fans to wear a piece of their childhood and look great at the same time. The range of clothes really brings out the best of our classic cartoon characters and will appeal to anyone who likes to wear great fashion with a great sense of humour.”
The Nandita X Cartoon Network collection is an amalgamation of all things fun with exclusive elements designed in true Nandita Mahtani style. Each of the silhouettes is a mix of playful elements that have come together through intricate hand embroidery, sequins, beads and embellishments in vibrant neon pop colours. The collection comprises silhouettes such as slip dresses, skirts, bomber, zipper & denim jackets and sweatshirts to name a few. The collection also includes a men's capsule, featuring pop-art prints, characters and beaded lettering. These creatively designed pieces depict the iconic and widely popular Cartoon Network Originals characters.
Mahtani said, “I have always been a huge fan of cartoons and the journey of celebrating fashion through this collection has been fun and inspiring. I have tried to add my interpretation to give Cartoon Network a chic and standout fashion ensemble with a sense of fun!”
This collection caters to age groups across 16 to 60. A kids’ capsule is also in the works. In the latter half of 2019, the collection will be available across retail and online stores.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
