Kids
Cartoon Network launches a new initiative ‘Redrawing India’
Mumbai: Cartoon Network has launched an initiative called ‘Redrawing India’. This announcement is part of Cartoon Network’s new brand promise ‘Redraw Your World’, which aims at empowering children to think outside the box, and to own & hone their abilities. It is celebrating inclusivity, creativity, and entertainment through music, new content, activations, and brand collaborations. The Redrawing India Series is taking that thought ahead by spotlighting real kids and their stories.
The six children from across India were chosen by Cartoon Network because of how differently they are leading change, one cause and innovation at a time. From music and environment to sports & technology, these inspiring young minds are breaking down barriers, redefining dreams and are recognised nationally & globally for their bold and defining actions. Their unique and equally diverse stories of redrawing India are showcased through a video series on Cartoon Network’s social platforms – Instagram, Facebook and YouTube – encouraging kids around India to step ahead and redraw their world. The Redrawing India Series further solidifies the ethos of the ‘Redraw Your World’ anthem launched earlier in May, that celebrates the individuality and diversity of kids through music.
Commenting on the campaign, Cartoon Network and POGO South Asia Network Head Abhishek Dutta said, “‘Redrawing India’ is a catalyst that will show every child that they too have the power to redraw their world. India is brimming with talent, and kids are its future. We hope that this video series will ignite passion in India’s young minds to identify and nurture their unique abilities and dreams.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
