Kids
Cartoon Network inks deal with Tata Indicom for VoD service
MUMBAI: Cartoon Network, kid’s entertainment channel, has signed its first video on demand (VoD) deal in the country with VSNL. The agreement will enable Tata Indicom Broadband subscribers to watch Cartoon Network toons on their PC.
In attempting to give viewers a 360 degree entertainment experience, Tata Indicom Broadband will offer subscribers 40 episodes of Cartoon Network’s most popular and iconic toon stars including Johnny Bravo, The Powerpuff Girls, Dexter’s Laboratory, Ed, Edd n Eddy, Courage -the Cowardly Dog, Camp Lazlo, Code Name Kids Next Door, Samurai Jack, etc.
The content will be available both in Hindi and English across over 48 cities in India, including all metros such as Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad, and Kolkata.
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Turner International India Pvt. Ltd. VP distribution and business operations (India and South Asia), Siddharth Jain said, “With technology evolving at a rapid pace, we are moving towards a digital world where entertainment will be consumed at the convenience of Generation M. As the Industry leader in the kids’ entertainment genre, it is imperative that we extend our compelling content to as many platforms available.
“This deal to offer video on demand with VSNL is a step in that direction and is a pioneering initiative for Cartoon Network and the kids’ genre. All of these areas will become even more important going forward as ‘convergence’ becomes a reality, and our core audience of kids and young adults – as well as advertisers – come to expect our unique properties and characters to be available on all platforms and at all times. Cartoon Network is an immersive experience for our fans, and this deal adds yet another dimension to the number one kids’ channel of India – Cartoon Network.”
VSNL vice president content and applications, broadband and retail business Mukul Sood said, “This first of its kind tie-up between Cartoon Network and VSNL will create an innovative entertainment experience to our broadband subscribers. This partnership represents the convergence of vision and strengths between VSNL, India’s leading telecommunication and Internet services company and Cartoon Network, India’s number one kids’ channel. Tata Indicom Broadband subscribers can now look forward to a roller coaster ride of exciting animation video content for their kids and themselves.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
