Kids
Cartoon Network goes live with ‘Reanimated’
MUMBAI: Cartoon Network has announced the beginning of production on Reanimated, their first original movie that combines cartoon characters with live action.
Reanimated tells the story of 12-year-old Jimmy Roberts who, while visiting an amusement park, gets into a tragic accident and needs an emergency brain transplant. The doctors give him the frozen brain of a famous cartoonist, which enables Jimmy to see cartoons wherever he goes.
Casting is underway and the Los Angeles-based production will begin shooting this spring. Reanimatedwill premiere on Cartoon Network in August 2006.
“When we read the script for Reanimated, we thought it was innovative, irreverent and, most of all, funny. We knew we had to make it. We think when it’s done the ‘Cartoon Network’ way, kids will enjoy seeing animation and the real world collide,” said Cartoon Network executive vice president and general manager Jim Samples.
Reanimated is created by Adam Pava and Tim McKeon. Both were writers on Cartoon Network’s hit series Foster’s Home for Imaginary Friends and The Life & Times of Juniper Lee.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
