Kids
Cartoon Network goes interactive; TBS and NDS deploy iTV games in Asia Pacific
MUMBAI: Turner Broadcasting System, Inc. has appointed NDS Group plc as exclusive interactive TV (iTV) games and enhanced television applications developer for the Asia Pacific region.
NDS and TBS will deploy Cartoon Network interactive content on selected Asian Pacific digital platforms.
As part of the agreement, NDS will provide TBS a variety of iTV games on a pay-per-play basis, the Powerpuff Girls Crystal Crisis being the first pay-per-play game offered for Cartoon Network in Australia. The pay-per-play games will provide new iTV entertainment for Cartoon Network’s Australian viewers, and will be updated every month.
“TBS is extremely delighted about collaborating with NDS to provide new entertainment content for our viewers. Utilising the most up to date technology available to us, we can now offer viewers a more interactive experience in conjunction with our award winning programming. Australia is a natural fit in terms of rolling out iTV in the region because of its highly developed digital platform infrastructure and technologically savvy population,” said Turner Broadcasting System Asia Pacific, Inc senior vice president and general manager Ian Carroll.
NDS Asia Pacific vice president and general manager Sue Taylor said, “The partnership between NDS and Turner Broadcasting System in Asia Pacific has created new interactive TV entertainment for Cartoon Network viewers in the region, and there will be more exciting new iTV games and promotions coming up as the partnership grows. This innovative service is another example of Cartoon Networks’ commitment to excellence.”
In addition to iTV gaming, NDS will provide enhanced television applications to various campaigns. Eyeballs 3: Triple Play watch-and-win promotion in Australia was the first Cartoon Network promotion to include an interactive TV component, RedEye.
On-air during the latter part of last year, Eyeballs 3:Triple Play incorporated the Red Button feature on the TV remote control allowing viewers to access and play iTV content through the channel. Eyeballs 3: Triple Play built on the success of previous Eyeballs viewer promotions in Australia and the new interactive component heightened the excitement of the campaign.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
