Kids
Cartoon Network celebrates Diwali with ‘Ramayan’
NEW DELHI :To add a sparkle to the Diwali celebrations this year, Cartoon Network will bring alive the epic tale of the Ramayan with the launch of Ramayan-The Legend of Prince Ram on 5 October 2002.
The feature, an adaptation of Valmiki’s Ramayan, has been produced in Japan with technical collaboration from India. It is a fusion of the MANGA school of animation from Japan and the artistic style of the renowned Indian painter Ravi Varma, claims the channel. Well known Bollywood actors like Shatrughan Sinha, Amrish Puri and Arun Govil have dubbed for the Hindi version, while Rahul Bose and Cyrus Broacha, amongst others, have lent their voices for the English version.
The two-hour feature length animation will be telecast in half hour episodes at 4 pm every Saturday in October leading up to Diwali. On Diwali day ( 4 November), the channel will telecast the entire animation film starting noon.
“This is part of our endeavour to build up the Cartoon Network brand which we want to be the part of every lifestyle of viewers here,” says Turner Entertainment Networks Asia Inc, Senior Vice President and General Manager, Ian Diamond. “The channel’s aggressive localisation strategy, of which sourcing local content is an integral part, has led to strong growth in ratings and viewership”, he adds.
“I am delighted that our widely acclaimed production Ramayan, will be telecast on the Cartoon Network, am also happy that through Cartoon Network we will be able to familiarise Indian kids about this wonderful epic,” says the feature’s co-director,Ram Mohan.
Apart from Ramayan, the channel also has animation products like Sindabad and The Pandavas to increase the localisation of the channel.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
