Kids
Cartoon Network block to replace Nickelodeon on Zee TV 1 September
MUMBAI: Indian kids fled Zee TV ever since it lost the Disney animation block to Sony Entertainment and replaced it with Nickelodeon programming. Somehow it seemed that Nickelodeon characters and fare had failed to click with them to the extent that Disney cartoons, The Power Puff Girls, Tom and Jerry, Superman and The Flintstones do. At least some of the kids that Zee TV lost are likely to return come 1 September courtesy an alliance between partners in India the Zee Network and Turner.
The two have further cemented their relationship by signing an agreement to launch an exclusive Hindi Cartoon Network programming block on Zee TV branded Cartoon Network on Zee. The block will air twice daily (8:30 am–9:30 am and 6:00 pm–7:00 pm) Monday through Saturday. It will also air at 8:00 a.m.– 9:00 am and 6:00 pm.– 7:00 pm. on Sundays. The block directly replaces the slot which is currently occupied by Nickelodeon.
Nickelodeon India, meanwhile said it was parting ways with Zee to “focus on its 24-hour channel, which has taken rapid, successful strides in the recent past.” The channel claims it is now available in more than 12 million homes across India.
Says Turner International India managing director Anshuman Misra: “As leaders in kids’ entertainment, it has been our mission to elevate animation to the level of general entertainment. The launch of Cartoon Network on Zee is a significant step in that direction. ”
He adds: “It is also a vital strategy as we continue to aggressively localize the Cartoon Network brand and product offering in India.”
Says Zee Network group broadcasting CEO Sandeep Goyal: “Kids 4-14 and young mothers are important demographics for a general entertainment channel. The association with the Cartoon Network brand and the introduction of some of the world’s best animated content on Zee TV will enable us to better serve these audiences during key day parts. ”
With the launch of Cartoon Network on Zee, Hindi language programmes drawn from the animation major’s vast library of over 10,000 cartoons will be available to Zee TV’s 30 million households in addition to Cartoon Network’s existing loyal viewers on the 24-hour channel.
Among the cartoon characters and shows which will feature in the Cartoon Network on Zee include: Scooby-Doo, The Mask, The PowerPuff Girls, Dexter’s Laboratory, Pinky and the Brain, Samurai Jack, The Real Adventures of Johnny Quest, The Flintstones, The Jetsons, Tom and Jerry Kids, Superman, Captain Planet, Ed, Edd N Eddy, The Rod Runner Show, Courage the Cowardly Dog, Sheep in the Big City, Mike, Lu & Og, Sylvester and Tweety, Mysteries and Batman-The Animated Series.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
