Kids
Cartoon Network and POGO encourage Friendship and Fitness in the 14th edition of School Contact Programme
MUMBAI: India’s favourite kids’ channels, Cartoon Network and POGO, today announced the 14th edition of the annual School Contact Programme (SCP). As one of India’s biggest and most popular school outreach programmes, the 2019 edition will engage with 1 million kids from approximately 1,100 schools across 13 cities. Cartoon Network will be going to schools with ‘Be Fit’ as the focus this year while POGO will celebrate friendship with the theme of ‘Friends Forever’.
‘Be Fit’ aims to help kids understand the importance of physical activities in their daily lives, in Cartoon Network style. With popular cartoon characters Kris and his friends from Roll No. 21, and Oggy and the Cockroaches, students will learn the benefits of adopting a fit and healthy lifestyle in a fun way.
On the other hand, POGO’s favourite toons, like superhero Bheem, the friendly Kalari Kids, and hilarious Grizzy and the Lemmings amongst others, will highlight the significance of friendship with the theme ‘Friends Forever’. Not only will kids’ most beloved characters help in inculcate the values of sharing and caring, but also take the experience up a notch with the use of interactive AV technology.
The programmes will be filled with stimulating and engaging activities with a host of interactive games, trivia, and competitions where lucky ones will get a chance to win exclusive uber-cool merchandise from Cartoon Network and POGO.
Siddharth Jain, Managing Director, Turner India said, “Our fans are at the heart of everything we do. The annual School Contact Program is a big part of our commitment to them and our flagship outreach initiative. From the sheer joy of just being able to interact with their favourite characters to the real-life fun they will enjoy, this initiative truly reflects the core of our brands’ DNA.”
Cartoon Network’s ‘Be Fit’ programme is presented by Alpenliebe Juzt Jelly and is co-powered by Himalaya Toothpaste and UNIBIC Cookies. POGO’s ‘Friends Forever’ SCP is presented by Parle Mazelo, and co-powered by V-Nourish, Himalaya Toothpaste and Weikfield Pasta.
The Cartoon Network and POGO’s School Contact Programmes will be held in Delhi, Ghaziabad, Gurugram, Noida, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai and Hyderabad.
The fun continues for kids with Roll No. 21, and Oggy & The Cockroaches, on Cartoon Network from Monday to Friday 11am Onwards. Little fans can watch their favourite shows like Bheem, Kalari Kids, Grizzy and the Lemmings and more, everyday only on POGO!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
