Kids
Cars 3 breaks the record for collaborations with 40 brands
NEW DELHI: Disney India’s Consumer Products business, which opened its Cars 3 in theatres today, has collaborated with 40 brands across categories to bring alive the world of Cars.
This is the highest number of brand associations for any animation movie in India, followed by Disney.Pixar’s Finding Dory at 16 brands.
In the live action genre, Dosney is still in the lead with 70 brand associations for Marvel’s Captain America: Civil War.
Disney.Pixar’s Cars 3 has released today in English, Hindi, Tamil and Telugu. The first part of Cars had come in 2006 and the second one Cars 2 came in 2011.
Directed by Brian Fee with music by Randy Newman, it has the screenplay by Dan Gerson, Robert L. Baird, Bob Peterson, and Mike Rich, and has been produced by Pixar and Walt Disney Pictures.
Category and the Brand details:
· Apparel: Myntra, Max, Pantaloons, Bioworld and more
· Accessories: Crocs, Bata, Titan, E-Gamme and more
· Publishing: Parragon India
· Stationery: HM International, SKI and more
· Toys: Mattel, Lego, Funskool, My Baby Excel, Hero and more
· Home: Servewell, Ddecor, Welspun, Setner
· Retail & E-commerce: Amazon.in, Hamleys, Landmark, Crossword and more
· Media promotion: Duracell, PayTM
Everyone’s favourite racecar champion Lightening McQueen is going to face the toughest challenge of his athletic career yet in Disney.Pixar’s Cars 3. Before one can catch Lightening McQueen and his friends and his challengers in a theatre nearby, consumers can experience the magic of the story with products across categories.
The upcoming releases from Disney India’s Studios business will include Marvel’s Thor: Ragnarok and Star Wars The Last Jedi.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
