Kids
CaratLane ropes in Nickelodeon’s Dora to promote kids’ jewellery range
Mumbai: Celebrating the legacy of Nickelodeon’s character Dora the Explorer, omnichannel jeweller and Tanishq partnership brand CaratLane has introduced a vibrant collection, ‘CaratLane x Dora the Explorer’, in association with Viacom18 consumer products. This exclusive collection consists of 10 beautifully crafted designs such as pendants, necklaces, bracelets for kids.
With Raksha Bandhan around the corner, the launch of this fine jewellery is an attempt to bring young fans one step closer to their favourite Nickelodeon character, said the brand in a statement. “While ensuring the designs are safe and secure for kids with no sharp edges, the jewellery comes with a special protective coating,” it added.
“CaratLane is the ultimate destination for kids’ jewellery. Now, with another feather in our cap that’s ‘Dora the Explorer’, it’s going to be amazing,” said CaratLane, SVP – merchandise, Aakrosh Sharma. “We know there are a lot of fans out there who love this character and they will be delighted to see the range of designs we have. Each design in this collection is beautifully crafted in vibrant enamel and 14-karat gold. They are super kid-friendly and made with care keeping in mind ‘all-day comfort’.”
“At Viacom18, we believe in working towards creating a relationship with our consumers across multiple touch-points even beyond the screen,” said Viacom 18, head – network sales, Mahesh Shetty. “With a strong affinity among kids, Nickelodeon’s Dora the Explorer has grown to become one of the most iconic characters and therefore our efforts lie in ensuring that our products give our young viewers an opportunity to personally engage with the character. Kids adore Dora the Explorer and this new line stylised and endearing jewellery collection in collaboration with CaratLane is a step further to ensure that they enjoy and interact with their favourite character and make it a part of their daily lives.”
The collection is now available on CaratLane app, website, and offline stores across the country.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
