iWorld
Campus and TTT step up with ‘Five, Six, Seven, Ate!’
MUMBAI: Campus Activewear and Terribly Tiny Tales (TTT) have teamed up to launch Five, Six, Seven, Ate!, a punchy 15-part Instagram microdrama that pirouettes through passion, friendship, and the unfiltered spirit of young India.
Set in the vibrant world of competitive dance, each under-two-minute episode follows four young women as they chase dreams, trip on reality, and find rhythm in their own chaos. The series celebrates ambition, individuality, and the unspoken bonds that keep this generation moving.
The collaboration mirrors Campus’ ‘Move your way philosophy,’ blending TTT’s knack for authentic, bite-sized storytelling with the brand’s celebration of confidence and creativity.
“Gen Z connects with stories that feel real and unfold in their own spaces. Partnering with TTT allowed us to bring ‘Move your way’ and ‘You go, girl,’ alive in a format that’s instinctively social and emotionally honest,” said Campus Activewear chief innovation officer Prerna Aggarwal.
For TTT, it was a perfect fit. “We’ve always told stories that feel like they belong to you,” said Terribly Tiny Tales founder and CEO Anuj Gosalia. “This isn’t content for gen Z, it’s storytelling from their world.”
Together, Campus and TTT aren’t just keeping up with gen Z, they’re dancing to its beat.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
