Cable TV
Cable subscription collection sees 80% drop due to COVID-19
MUMBAI: Cable operators have been facing problems in the collection of subscription fees since the third week of March as restrictions on social distancing started. Moreover, the countrywide lockdown has caused them more distress. Subscription collection of the operators from customers has fallen down, as Maharashtra Cable Operators’ Foundation (MCOF) stated.
“After the ministry of information and broadcasting permitted cable TV as an essential service, cable operators have been able to get their limited staff to attend to network-related issues. With no public transport, workers staying at faraway locations have not been able to attend,” it stated.
“Subscription collection from customers has come down drastically as many societies and colonies have imposed restrictions on any entry into their complexes,” it added.
MCOF mentioned that cable operators have to make payments to their respective MSOs upfront if they wish to activate any channel/package. But all MSOs get almost 30 to 60 days’ credit before they make any payment to the broadcasters. This is mainly due to the fact that MSOs have to generate monthly usage reports for the month, based on which the broadcasters will raise their invoices. These broadcaster invoices will then be processed by respective MSO accounts teams and payments made.
Against this backdrop, various cable associations have appealed to TRAI, MIB, and respective MSOs to either adopt post-paid services for April or to issue credit facilities to cable operators who are unable to collect.
The AIDCF (All India Digital Cable Federation), the body of MSOs, has decided to keep only the mandatory channels of Doordarshan active for any STB which is not renewed in April.
It stated that cable operators are not financially strong to fund the MSOs and activate channels, especially when collections have dropped by 80 per cent or more.
Cable associations have advised cable operators the following:
· Cable operators should push customers to pay online using NEFT/UPI/wallets/credit or debit cards and activate services for those who have paid.
· For those customers who do not pay online, cable operators can downgrade them to Free To Air Channel (FTA) Packs, since most viewing is happening on news channels (most of which are FTA channels) and DD providing re-runs of its popular serials at nil cost. Pay broadcasters have run out of fresh programming and all sporting activities having come to a halt, these can be activated for customers who make payments to cable operators.
· Cable operators are free to levy a convenience fee of up to Rs 30/- per month from a customer to renew the services without any upfront payment. Customers can opt for this by calling/messaging their respective cable networks and confirming their willingness to pay the same.
“In over 25 to 30 years of this business, cable networks have gone through various natural calamities but we have always ensured that the subscribers get near-uninterrupted services. We request customers to stand by their respective cable operators as a mark of solidarity by using any online method of convenience to pay their cable operators or speak to their cable operator and exercise their best option,” the federation urged.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
