Film Production
Buffalo Soldiers launch their film division – Eating Potatoes
Mumbai: Buffalo Soldiers, celebrated as the rising maverick agency of 2023, is stirring the pot in the production world with their latest venture, Eating Potatoes – a cutting-edge production house focused on TV commercials (TVCs) and long-form productions for OTT platforms and documentaries.
The agency has also elevated Saurabh Dubey, who heads video & production at Buffalo Soldiers, as co-founder of this exciting new venture.
“India is at the cusp of a visual content revolution. For the next 20 years, the hunger for new content will become insatiable. With Eating Potatoes, we’re diving deep into the world of visual storytelling. Our aim is to craft narratives that resonate with today’s audience, from gripping TVCs to compelling OTT web shows and documentaries,” said Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti.
Recently, Eating Potatoes showcased its prowess by producing four TVCs for Parker in India, launching the brand’s new proposition #UNWRAP. The creative was handled by Buffalo Soldiers while Eating Potatoes led the production from start to finish.
Eating Potatoes’ newly appointed co-founder Saurabh Dubey, said: “We are thrilled to blend our creative expertise with top-notch production quality. Eating Potatoes isn’t just a production house; it’s a hub for innovation in storytelling.” “We’re here to cook up some truly innovative content that resonates with today’s audience,” added Dubey, who also directed the 4 Parker TVCs recently.
The production house is currently evaluating a few scripts for a potential thriller series. Eating Potatoes is poised to become a powerhouse in content production, with an eye for compelling narratives and high-quality production values.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
