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Budweiser continues partnership with Fifa World Cup
MUMBAI: Anheuser-Busch which owns beer brand Budweiser has extended its partnership with the Federation Internationale de Football Association (Fifa) as the official beer of the 2010 and 2014 Fifa World Cup tournaments.
The brand also serves as the official beer sponsor of the 2006 Fifa World Cup in Germany from 9 June to 9 July.
The brand also serves as the official beer sponsor of the 2006 Fifa World Cup in Germany this summer.
Anheuser-Busch VP global media and sports marketing Tony Ponturo says, “In every corner of the world, football fans share a passion for their favourite teams and players, and they enjoy watching the games with a cold beer. As the most watched international sporting event, the FIFA World Cup allows Anheuser-Busch to connect our flagship brand with millions of adult beer drinkers and football fans.
“Since 1986, Budweiser has been a strong supporter of this tournament, and we will continue to bring fans closer to the excitement of the FIFA World Cup for the next eight years.”
Anheuser-Busch supports its sponsorship of the FIFA World Cup both in the host country and key international markets. This includes use of the official tournament made for promotional purposes, such as packaging, point-of-sale materials and other advertising. The company also receives on-field signage, outdoor billboards and pouring rights at FIFA World Cup venues.
In 2006, Anheuser-Busch has several activities supporting its FIFA World Cup sponsorship including Budweiser Cup, an amateur tournament that features six-man football teams from around the world. Participating countries include Portugal, Germany, Greece, England, Northern Ireland, United Arab Emirates, the Netherlands, Italy, Argentina and the United States. Anheuser- Busch also will sponsor the “Man of the Match” award given to each game’s outstanding player. In addition, special cans and bottles with the World Cup logo will be available throughout Europe.
Anheuser-Busch has been a Fifa World Cup partner since 1986. The 2014 FIFA World Cup will be Anheuser-Busch’s eighth consecutive tournament as a major event sponsor, serving as a symbol of the company’s commitment to football around the world.
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India’s AI Future Gets a Neural Kick-Off in Delhi
NDTV IND.AI Summit on 18 Feb 2026 to debate governance, ethics, and India’s big-tech ambitions.
MUMBAI: Artificial intelligence is about to get a very Delhi welcome smart, spirited, and ready to out-think the room. On 18 February 2026, New Delhi plays host to the inaugural NDTV IND.AI Summit, a high-stakes pow-wow that promises to put India’s AI ambitions under the brightest spotlight yet. Billed as a deep dive into how artificial intelligence is already rewiring the nation’s economy, policy playbook, and strategic dreams, the one-day event is curated by NDTV in partnership with the Startup Policy Forum. At its core lies a single, sharp question: how do you unleash AI’s transformative power while keeping trust, equity, and sanity intact?
The guest list reads like a who’s-who of global AI heavyweights. Former UK prime minister Rishi Sunak headlines a special session on AI in governance, sharing hard-won lessons on how the technology is reshaping statecraft and decision-making. Joining the fray are OpenAI’s Chris Lehane, UC Berkeley’s AI safety pioneer Stuart Russell, and Google’s James Manyika, voices that will anchor India firmly in the international conversation on accountability, risk, and cross-border cooperation.
Beyond the policy wonks, the Summit rolls up its sleeves for real-world impact. General Catalyst’s Hemant Taneja and other top-tier investors will unpack how AI is redrawing the rules of capital, innovation, and long-term value creation. Separate tracks will tackle AI’s footprint in workplaces, large-scale adoption, productivity shifts, evolving job roles, and organisational culture. India’s digital public infrastructure, often hailed as a global blueprint for inclusive tech gets its own spotlight, alongside a dedicated segment on AI sovereignty: what does true national control look like in a borderless tech universe?
NDTV CEO and editor-in-chief Rahul Kanwal framed the event’s bigger picture, “The IND.AI Summit is about the kind of future we are choosing to build. India has the scale, the talent, and the moral imagination to shape how AI serves society and this Summit is our way of bringing the most credible voices together to define that direction.”
In a world where AI chatter can feel abstract, the New Delhi gathering aims to ground the debate in India’s own story, one that ties cutting-edge innovation to public purpose, domestic priorities to global influence, and raw ambition to responsible stewardship. Whether you’re an algorithm enthusiast or just mildly curious about tomorrow’s headlines, this Summit is India signalling it’s not just catching the AI wave, it intends to help steer it.
