GECs
‘Budget Fundas’ in MTV style
MUMBAI: Its Budget Time again! Besides news channels, the music channel is also initating a programme on budget.
MTV, in association with CNBC, presents Budget Fundas, a forum for the youth to express their expectations and apprehensions from this budget through a special one-hour panel discussion being aired on MTV on 3 March at 6:30 pm.
The discussion conducted would revolve on whether Dr. P Chidambaram would be able to meet the aspirations of a billion Indians. And also if the the young vote bank figure in his plans.
The show will be hosted by MTV VJ Cyrus Broacha and CNBC chief of bureau, Govindraj Ethiraj.
Amongst the other panelist bollywood Mallika Sherawat and Zayed Khan mixing with the likes of MP Milind Deora and corporate captains Adi Godrej and Ramesh Damani.Witnessing the madness will be an audience consisting of MTV VJs and more than 50 students.
As a run-up to the panel discussion, MTV VJ Ramona visited a few youth hangouts to catch the youth vibe on the budget.
The show will feature what VJ Ramona find through her interaction with the youth. The teens showed their concerns about the prices of medicines and school / college fees but also hope for hi-fashion and mobile phones to become accessible to those with tight budgets.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
