News Broadcasting
Budget day will see a new look Zee News
There’s a positive buzz around Zee News these days. The place is a hive of activity as budget day draws near and the channel is savouring a lot of positive feedback for its excellent coverage of the Gujarat earthquake.
With new entrant Aaj Tak from the India Today stable in direct competition for the Hindi viewership, 2001 Budget coverage may well set the tone as to who will ultimately rule the Hindi news segment.
Zee News head Satish Menon said on Monday that the channel was being repackaged and come budget day the viewer will see and feel the difference. Zee News turning digital from 1 February was just one part of that effort, Menon said. They had roped in Novacom to improve graphics and there were other features being added which would make the channel a must see for the Hindi news buff, he added.
Zee News has the largest share amongst news channels in the country and commands more than 55 per cent relative shares of this market (as per INTAM, ORG-MARG, data for a 10 city average). Menon is pulling out all the stops to make sure it remains that way.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
