DTH
BT survey encashes big budget Asian weddings
MUMBAI: It is the ‘Big Fat Asian wedding’ and if the British Telecommunications (BT) survey is anything to go by the wedding industry is just about to get richer.
British Telecommunications has launched its calling card packages in South Asian countries like India, Pakistan and Bangladesh recently.
Many of its survey findings have helped understand the telecom giant’s South Asian clientele better. For many young British Asians, large-scale weddings cost more than 30,000 pounds according to the biggest annual survey into British Asian relationships and weddings.
The survey results compiled by BT Together International have been released in conjunction with the Asian Wedding Exhibition 2007 from a poll of over 1,000 Hindu, Muslim and Sikh men and women.
The survey shows that on an average over 300 guests are invited for 72 percent of the Asian weddings. Between 10 to 20 per cent of these invited guests live overseas. It is information of this nature that has helped BT Together International zero in on new cheap calls package to South Asia.
Some other findings by the survey revealed a contrast between the Asian community’s more traditional values towards romance compared to the general British population. The nationwide average age for marriage is 31 years for men and 29 years for women yet not a single Asian respondent thought it was ideal for a woman to marry in her thirties.
Only 56 per cent of Asians would cohabit with their partner before getting married and almost two-thirds (64 per cent) said they would live with their in-laws after tying the knot. Attitudes on living with a partner outside of marriage also differed significantly from the national average.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
