Broadband
BSNL strikes deal with Amazon for free Prime membership for post-paid, broadband customers
Mumbai: State-owned Bharat Sanchar Nigam Limited (BSNL) has tied up with e-commerce major Amazon to offer free Prime membership to select post-paid and broadband customers. BSNL users in India are eligible for one year of free membership worth Rs. 999. BSNL customers can avail these benefits with Rs 399 post-paid or Rs 745 broadband landline plans.
The annual Amazon Prime membership can be activated through the BSNL website. Access to Prime Video is available after downloading the Prime Video app on supported devices. Similarly, one can enjoy Playlists and Stations specially curated by Amazon’s music editors across moods, activities, genres, artists and decades, by downloading the Amazon Prime Music app and avail shopping benefits by logging in with their Prime account credentials on Amazon.in.
With this offering, eligible BSNL customers can enjoy unlimited streaming anytime, anywhere of top TV shows, standup comedies, favorite kids’ animation shows and premium movies – including the latest and exclusive blockbuster Bollywood and Indian Regional movies like Padmaavat, Raazi, Race 3, Kaala and Mahanati. Members can also enjoy critically acclaimed and hugely popular Prime Original series like Breathe, 2018 International Emmy® nominated Inside Edge, The Grand Tour, American Gods and now Comicstaan and Tom Clancy’s Jack Ryan. In addition, customers can stream ad-free music with unlimited offline downloads across tens of millions of songs in multiple languages – English, Hindi, Tamil, Punjabi, Telugu, Bengali and more – and get free fast delivery on millions of items with early access to deals and discounts on Amazon.
Amazon Prime Video India director and business head Gaurav Gandhi said, “Prime Video has received an overwhelming response from customers across the length and breadth of the country. We are thrilled that our association with BSNL will expand the reach of Prime Video to an even larger base of customers who can now enjoy premium content on a screen of their choice – be it their mobile device or the television in their living room.”
BSNL chairman and managing director Anupam Shrivastava said “We understand the customer shift towards a highly networked digital ecosystem. Customers today demand freedom and flexibility in shopping and streaming content online. Our collaboration with Amazon India is our commitment to stay ahead of times providing the best to our customers. It provides them access to thousands of Indian and international movies, videos, TV Shows and music on the go. We are confident that our customers can enjoy uninterrupted on-the-go shopping and entertainment benefits with their Amazon Prime membership”.
Amazon Prime India director and head Akshay Sahi said, “We are pleased to collaborate with BSNL making Amazon Prime membership accessible to more customers. Eligible BSNL post-paid and broadband landline customers can now experience Amazon Prime as a part of their plan. We believe these subscribers will love the many benefits of Prime and enjoy unlimited shopping, shipping and entertainment.”
BSNL, Amazon Prime, Gaurav Gandhi, Anupam Shrivastava
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
