Broadband
BSNL Bharat Fiber revises rates to take on Jio GigaFiber’s broadband plans
MUMBAI: BSNL has decided to revise its broadband plans anticipating the wave that Reliance Jio’s GigaFiber is expected to bring. Two of Bharat Fiber service plans have seen an increase in price where benefits have been increased.
The first plan of Rs 777 has been providing 500 GB per month but in the revised plan will give 600 GB a month while the price has been increased to Rs 849 a month. The speed has been retained at 50 Mbps but after using up the data limit, it goes down to 2 Mbps.
In the second plan, subscribers will get 55 GB as opposed to 50 GB with a speed of 100 Mbps which goes down to 4Mbps after using up the limit. The price of this plan has gone up from Rs 3999 to Rs 4499.
BSNL’s aim is to get more people to subscribe to its service. Reliance Jio, it has been rumoured, will offer plans for Rs 600 and provide 100 GB data a month at a speed of 50 Mbps. In addition, they will also get free calling on the landline service and a Jio Home TV subscription with 600 TV channels.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
