DTH
BSky reaches two million DVR boxes
MUMBAI: UK pay TV service provider BSkyB says that the total number of Sky+ boxes installed in customers’ homes in the UK has broken through two million for the first time.
The milestone was reached after the number of Sky+ boxes grew by more than 50 per cent in 2006, putting Sky on track to pass its target of 25 per cent Sky+ penetration well in advance of the original schedule of 2010.
The company says that the rapid growth of Sky+ highlights increasing demand from customers for the ability to take control over their television viewing. With two million active boxes, almost five million viewers are using Sky+ to record without video tape, pause and rewind live TV, and record all episodes of a favourite series at the touch of a button.
To give customers even more choice and control, Sky plans to introduce a number of new enhancements to Sky+ in 2007 that will revolutionise the TV experience even further. These innovations will include the ability to use the internet to set a recording on your Sky+ box even when you are away from home. Customers will simply log on to www.sky.com to programme their box remotely.
Also in 2007, Sky will introduce a new enhancement giving Sky+ customers the chance to enjoy a selection of the week’s best programmes on-demand. The service will be available to more than one million Sky+ and Sky HD customers from launch, making use of additional recording capacity on the hard drive of more recent boxes.
Sky CFO Jeremy Darroch said, “Sky+ has changed the way millions of people watch TV. In its own way, Sky+ has as dramatic an effect on the experience of TV as the iPod has with music. There’s no going back once you’ve experienced the ability to take control over the TV schedules and we’re planning new innovations in 2007 to make Sky+ even better.
“Passing the milestone of 2 million Sky+ boxes keeps us on track to break through our target of 25 per cent penetration well ahead of schedule. The rapid growth of Sky+ shows strong customer demand for additional services and gives us great confidence as our multi-product strategy moves forward this year.”
Viewing behaviour in Sky+ homes
To coincide with the milestone of two million boxes, Sky has published new research findings highlighting how Sky+ is changing the TV viewing habits of families around the country. The data, garnered from the Sky View research panel, provides an accurate measurement of how customers are using Sky+ to record – or ‘time-shift’ – television programmes.
Drama is the genre of programming most frequently recorded by Sky+ customers, accounting for 39.3 per cent of all time-shifted viewing. Other popular genres are documentaries (14.9 per cent), entertainment (13 per cent) and movies (9.5 per cent). In contrast, some genres of content remain at their most popular when consumed live. News and weather account for just 0.6% of time-shifted viewing by Sky+ viewers, while current affairs programmes account for 1.2%. (Source: Sky View)
These trends are reflected in the ranking of channels whose programming is subject to most time-shifting by Sky+ viewers:
With the ability to record two programmes simultaneously, Sky+ resolves scheduling clashes and allows customers to record peak-time shows to watch at a more convenient time.
Sky View research shows that, in Sky+ households, time-shifting accounts for 22 per cent of all viewing of programmes originally scheduled between 9 pm and 10 pm and 17 per cent of all viewing of programmes scheduled between 10 pm and 11 pm.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
