GECs
Broadcasters urged to publicize International Yoga Day on 21 June
NEW DELHI: With the United Nations’ endorsement of observing 21 June as International Yoga Day for the first time, representatives of the Information and Broadcasting and AYUSH Ministries today met broadcasters to seek their proactive participation.
I&B secretary Bimal Julka and AYUSH secretary Nilanjan Sanyal interacted with the representatives of News Broadcasters Association, Indian Broadcasting Foundation, CRFI, FCSR and representatives from Digital Cinema to ensure enhanced coverage, content and reach across news, GECs, digital, CRS and radio platforms.
Both emphasized that the collaborative effort would also reinforce the vision of the Prime Minister Narendra Modi and this would also enable the event having an international impact with the focus on Yoga being a people’s movement.
Representatives from the industry bodies promised to proactively participate in promoting the event while at the same time providing and broadcasting content free of cost.
They mentioned that content would be sourced in the form of spots featuring popular TV artists on GEC platforms, and messages endorsing the relevance of Yoga. These spots would run across the broadcaster’s network on both news and GEC segments.
Industry representatives also agreed to take forward content created by the AYUSH Ministry on their platforms pro bono.
They agreed to popularize the Yoga initiative on news platform on the news segment through Special programmes, discussions and studio-based events. It was also agreed that the events associated with International Yoga day would be covered appropriately.
Representatives of the industry from radio, digital cinema and community radio stream also offered to take the advocacy efforts forward through their network and distribution platforms.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
