News Broadcasting
Broadcasters follow Trai diktat, declare channel rates at Rs 5
MUMBAI: Under protest but within the deadline stipulated by the sector regulator, pay broadcasters today fell in line on the price fixed for the areas notified under conditional access system (CAS). As pre the directive issued by the Telecom Regulatory Authority of India (Trai), pay broadcasters have declared the a la carte rates of their channels at Rs 5 (excluding taxes).
The regulator had set a common price on all pay channels directing that under the conditional access system (CAS) regime they will cost Rs 5/- per channel per subscriber per month (excluding taxes).
Star India has declared the prices of its channels as well as the channels the company distributes. The company has specified that the prices are being filed under protest and without prejudice to Star India Private Ltd’s rights and contentions raised in petitions filed by Star and / or any other parties on the issues.
Last month, Star had filed an appeal in the Delhi High Court challenging the basis of Trai’s announcement on pricing for CAS. The matter will come up for the next hearing on 15 November.
Set Discovery Pvt Ltd and ESPN Software Pvt Ltd have also respectively acknowledged the ceiling price. The two recently tendered an appeal against the tariff order at the tribunal forum TDSAT, where the final arguments are likely to be heard on 13 November.
Set Discovery pointed out that the pricing shall be effective from 31 December 2006 and is subject to implementation of CAS in the notified areas pursuant to I&B’s notification dated 31 July 2006.
Raj TV Network, Sun TV, Udaya TV, Gemini TV limited, Ushodaya Enterprises Limited (Television Division) and B4U Television Network Pvt Ltd have also affirmed to the tariff order set by the regulator. Sun TV, Udaya TV and Gemini TV, however, clarified that the ceiling prices are not effective in Chennai, the CAS market and be accessible as free-to-air channels.
The British Broadcasting Corporation, which turned its BBC World into a pay channel earlier this year, has also affirmed to the price like the other broadcasters. Zee Turner Ltd has also agreed to the price and declaring the charges of all the channels that the platform distributes.
The regulator does indicate that in respect of those broadcasters who are yet to confirm their rates, a communication is being sent to them to report compliance in respect of the maximum retail price fixed by them for their pay channels in CAS areas.
Trai deems that the declaration of tariff for pay channels in CAS areas is an important milestone in the implementation of CAS, which will also protect the interests of consumers.
The regulator is also pursuing the completion of interconnect agreements among the service providers as envisaged in the Interconnection Regulation order to ensure a smooth roll out of CAS.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
