iWorld
Broadcasters exploiting NTO 2.0 provisions for a-la-carte pricing: Trai
Mumbai: The Telecom Regulatory Authority of India (Trai) on Friday said that some broadcasters are exploiting the freedom given for al-a-carte pricing of TV channels and warned that it will keep a strict watch on the industry and not shy away from acting in the larger interest of consumers and the industry.
With an increase in TV channel subscription rates impending, the Trai said in a statement that the new tariffs announced by leading broadcasters reflects their intention to raise the prices of driver and popular channels, according to a report by PTI.
These driver channels include general entertainment channels (GECs) and sports channels. The regulator refrained from naming any broadcaster but alluded that some leading broadcasters had hiked channel tariffs arbitrarily.
The regulator claimed that the prices that some of the broadcasters have announced for their channels are unsustainable, are not demand driven or market driven prices and are against the interest of the consumer.
This price hike has been announced in the garb of complying with the NTO 2.0, which is not true and rather an attempt to defeat the purpose of NTO that has already benefited the consumer to a large extent, stated Trai.
Trai further said, “A sustained and misleading campaign is being run to create an impression that the impending price increase is due to the new tariff regime (NTO) 2.0. It is being publicised that any/every consumer who opts for top GECs or sports channels will end up paying an extra amount of Rs 100,” according to the PTI report.
The purpose of the amendments to regulations for broadcasting and cable services sector was to ensure that no service provider corners undue gains and profiteers at the expense of consumers, as per Trai. It pointed out, “the channel pricing has remained under the prescribed ceiling for 15 years since 2004.”
Under the provisions of the new framework, broadcasters may freely fix the price of their television channels with certain conditions applicable for inclusion into a bouquet. The regulations state that a channel MRP greater than Rs 12 cannot be included into a bouquet. The framework should result in reduced bills for the consumers, said the regulator.
The implementation of NTO 2.0 will lead to an era of transparent tariffs and usher in better channel content at the most competitive prices, stated Trai. The regulator said that it is conscious of the time required to implement necessary changes to be carried out to incorporate the considered choices of 150-160 million pay TV households.
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
