DTH
Broadband TV network dedicated to romance launches in the US on Valentine’s Day
MUMBAI: Every five seconds a reader buys a romance novel. Now that same person can learn more about the novel’s author, the place where it is set and other behind-the-scenes goodies on romancenovel.tv.
This broadband television network will launch in the US on 14 February 2007 and will aim to bring readers closer to the world of romance novels.
Romance Novel TV (romancenovel.tv) launches with an array of original programming that will feature best-selling authors like Nora Roberts, Christina Dodd, Eloisa James, Mary Jo Putney and JR Ward.
Romance Novel TV president Maria Lokken, says, “I am a big fan of romance novels and I was always curious about the authors’ lives and what inspires them. Romance Novel TV lets readers connect with their favorite writers.”
Romance Novel TV is working with several publishing houses, which are excited about adding another layer to a market that earned $1.2 billion in sales last year.
Shows will include:
On Camera Author Interviews – Fans want to learn more about their favorite authors, who will be the subjects of in-depth interviews. The network will also speak with rising stars as it promotes their books and offers a rare inside look into an author’s life.
Let’s Talk – Filmed in a living room setting, this monthly feature catches three romance novel authors talking about everything from movie stars — to shopping, housing hunting or finding the perfect man.
Romancenovel.tv will also feature new book releases every week and offer links to the publishing houses where readers can make purchases. This page will also be home to the “Editor/Publisher” of the week where fans get the inside track on the latest industry trends from the most important people in the business.
Romance Novel Virgin – Here one can follow a new author in this soap opera style drama as she meets with her editor, makes revisions, examines cover art and finally sees her novel hit bookshelves. One can expect a bit of angst, a little drama and a weekly cliffhanger.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
