iWorld
Broadband subscriber growth picks up in October 2019
BENGALURU: Overall broadband internet subscribers in India grew by 1.866 crore or 2.98 per cent in the month ended 31 October 2019 (Oct-19) from the numbers reported by the Telecom Regulatory Authority of India for the month ended 30 September 2019 (Sep-19). TRAI reported 62.542 crore (625.42 million or 6,254.2 lakh) broadband internet subscribers across all segments for Sep-19. This number grew to 64.408 crore (644.08 million or 6,440.8 lakh) in Oct-19 as per the latest numbers published by Trai.
Subscriber growth for Oct-19 was the third highest over a 22-month period starting Jan-18 until Oct-19 in absolute numbers. In percentage terms, Oct-19 saw the ninth highest growth during the same period. Over the period under consideration in the paper, broadband internet subscriber growth has been on a decline as is evident from the black trend line the graph below:
The figure below shows the subscriber growth ranking for the months during the period under consideration in this paper in terms of absolute growth numbers as well as per centage terms.
Trai data reveals that broadband subscribers grew by 1.857 crore (18.57 million or 185.7 lakh) or 3.06 per cent to 62.441 crore in Oct-19 from 60.584 crore (605.84 million or 6,054.8 lakh) in Sep-19 on the Mobiles (Phones and dongles) segment. Wired broadband internet segment grew by 0.007 crore (0.07 million or 0.07 lakh) or 0.37 per cent in Oct-19 to 1.908 crore(19.08 million or 190.8 lakh) from 1.901 crore (19.01 million or 190.1 lakh) in Sep-19. Fixed wireless – WiFi, WiMax, Point to Pont, Radio, Vsat subscribers grew 0.002 crore (0.02 million or 0.2 lakh) or 4.22 per cent to 0.059 crore (0.59 million or 5.9 lakh) in Oct-19 from 0.057 crore (0.57 million or 5.7 lakh) in the previous month.
Please refer to the figure below.
Top 5 Broadband Internet Subscribers
According to Trai data, the top five broadband internet service providers constituted 98.98 per cent market share of the total broadband subscribers at the end of Oct-19. These service providers were Reliance JioInfocom Ltd 36.512 crore (365.12 million or 3,651.2 lakh), Bharti Airtel 13.286 crore (132.86 million or 1,328.6 lakh), Vodafone Idea 11.580 crore (115.80 million or 1,158 lakh), BSNL 2.27 crore (22.27 million or 2,227 lakh) and Atria Convergence 0.149 crore (1.49 million or 14.9 lakh).
Top 5 wireless broadband internet subscribers
As on 31 October, 2019, the top five wireless broadband service providers were Reliance Jio Infocom Ltd with 36.433 crore (364.33 million or 3,643.3 lakh), Bharti Airtel with 13.045 crore (130.45 million or 1,304.5 lakh), Vodafone Idea with 11.578 crore (115.78 million or 1,157.8 lakh), BSNL with 1.364 crore (13.64 million 136.4 lakh) and MTNL with 0.02 crore (0.20 million or 20 lakh) subscribers.
Top 5 wired broadband internet subscribers
As on 31 October, 2019, the top five Wired Broadband Service providers were BSNL with 0.862 crore (8.62 million, 86.2 lakh), Bharti Airtel 0.24 crore (2.40 million or 24 lakh), Atria Convergence Technologies with 0.149 crore (1.49 million or 14.9 lakh), Hathway Cable & Datacom with 0.087 crore (0.87 million or 8.7 lakh) and Reliance Jio Infocomm Ltd with 0.079 crore (0.79 million or 7.9 lakh). Reliance Jio Infocomm Limited is a new entrant to the top 5 list in October 2019. It replaced You Broadband which had 0.075 crore (0.75 million or 7.9 lakh) broadband internet subscribers in Sep-19. BSNL and Bharti Airtel Limited both lost wired broadband internet subscribers in Oct-19.
The top five wired broadband internet service providers lost 80,000 subscribers in Oct-19. Since the wired internet broadband subscriber base grew by 70,000 during the same period, other smaller service providers which include MSOs and LCOs must have added 150,000 subscribers in Oct-19.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
