News Broadcasting
British Olympic promo to become Hollywood film
MUMBAI: Inspiration, the three-minute promotional film created for London’s 2012 bid, will be transformed into a full length feature film. Moongate Films’ producer and founder Caroline Rowland and director Daryl Goodrich have signed an agreement in this regard with Paramount/Nickelodeon.
The producers have zeroed in on the working title Legend of the Rings for the film.
Relating the story of four young Olympic hopefuls from across the world, the short film formed part of London’s successful presentation to the International Olympic Committee in Singapore last July. It highlighted London 2012’s commitment to inspire youth to take up sport through the Games.This full-length feature is intended for release to coincide with the Beijing Games in 2008, said an official release.
London 2012 organising committee Chair Sebastian Coe says: “We are extremely proud of the Singapore film as it brought to life so perfectly the vision we created for the London Olympic Games to inspire the youth of the world.”
“We are delighted that vision has captured the imagination of Hollywood.” Rowland adds. “It’s a universal story of triumph, tragedy and heroism that will appeal to children and families all over the world and, hopefully, inspire many who see it to follow their dreams.”
This will be the U.K.-based production company’s first feature. Their sister-company, New Moon, specializes in commercials, promotional films and documentaries, adds the release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
