Kids
Britannia Tiger Hungamathon sprints ahead in Delhi
MUMBAI: The Britannia Tiger Hungamathon ’06-07 in Delhi finally got up and running on 18 February at Jawahar Lal Nehru Stadium (Lodhi Road). Hungama TV 2007 Captain from Delhi Sakshi Singh flagged off the mini marathon at 8.30 am and also judged the children for ‘The Most Crazily Dressed Kid’ prize.
The Walt Disney Company (India) managing director Rajat Jain said, “In the second year of this event, we have toured to three cities in India with an overwhelming response of over 90,000 registrations. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”
This year the race was open to kids between 8-15 yrs, with two categories – Masters (age 8 – 12 yrs) to run 2 kms and Blasters (age 13 – 15 yrs) to run 3 kms. Hungama TV joined hands with the Delhi Athletic Association for Hungamathon 2007 to ensure appropriate adjudication for the entire event. Total Sports Asia was responsible for the planning, promotion and execution of the event, informs an official release.
Delhi Athletic Association secretary M. L. Dogra said, “One of the aims of Delhi Athletic Association is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The Delhi Athletic Association is extending its full support and we look forward to a successful event this Sunday.”
Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, “This is a truly unique event where kids get to showcase their talent and their skills. Kids are the future and by touching their lives through this run we are trying to make them enjoy every aspect of their childhood. The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
