News Broadcasting
Brightcove to deliver broadband content to TiVo subscribers
MUMBAI: TiVo Inc., the creator of and a leader in television services for digital video recorders (DVR), and the Internet TV service provider Brightcove has inked a deal, which will enable broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.
Under terms of the agreement, the two companies work together over the coming months to add additional partners for the distribution of their broadband video content to TiVo subscribers.
The partnership will provide a method for almost any publisher of broadband video using Brightcove’s Internet TV services to distribute content to TiVo subscribers. It also opens the possibility of monetizing the distribution through advertising, subscription plans, or pay-per-view. Initially, all content will be offered for free to TiVo subscribers and may carry advertising within the content, informs an official release.
TiVo president and CEO Tom Rogers said, “TiVo has revolutionized television viewing and Brightcove is bringing about major changes in consumer viewing of broadband-delivered video.”
Rogers adds, “Through this new partnership, the process of delivering Internet based video to TiVo users will be significantly facilitated.”
“TiVo has been a powerful factor increasing consumer choice and control over television viewing experiences.TiVo subscribers will gain access to the largest, most powerful content platform ever offered — the Internet. If it’s on Brightcove, you’ll be able to watch it on your TV using your TiVo box, ” said Brightcove founder and CEO Jeremy Allaire.
Broadband video content from Brightcove will be made available to any TiVo Series2 DVR connected to the Internet. The TiVo subscribers will be able to discover this content directly in the TiVo Central content management area on the TiVo box.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
