Event Coverage
Breakthrough films and television, Partners In Motion join forces for programme development, distribution
MUMBAI: Canada-based Partners in Motion and Breakthrough Films and Television along with their distribution division, Breakthrough Entertainment have teamed up for a programme development and distribution co-venture Breakthrough Entertainment is launching Partners In Motion‘s latest line-up of programmes at next month‘s television trade event Mipcom in cannes, France.
As part of the new strategic alliance, Breakthrough and Partners In Motion will be co-investing half-a-million dollars combined over the next three years into a joint venture initiative. This financing will be utilized to develop factual programmes that meet market demands while creating new partnerships with international broadcasters, as well as third-party producers. Further details of this new development initiative will roll out closer to Realscreen 2008.
In addition, Breakthrough Entertainment, BFTV‘s distribution division managed by Tanya Kelen, head of distribution has been appointed as Partners In Motion‘s worldwide distribution agent for their catalogue of factual programming.
BFTV president and executive producer Peter Williamson says, “This new alliance is part of our ongoing strategy to grow Breakthrough‘s production and distribution business, and we are looking forward to a long and successful relationship with the Partners In Motion team,” said Williamson.
Partners In Motion CEO Ron Goetz says, “Breakthrough‘s strength in programming, development, production and distribution is a natural fit with our own, and we are anticipating a fruitful partnership as we gear up for making further announcements at Realscreen 2008”.
