iWorld
Breaking the ‘Serial Killer’ TV Dilemma: ZEE5 Unveils “ZEE5 TV, Apna TV” AVOD brand campaign
Mumbai: ZEE5 has introduced its latest AVOD brand campaign, “ZEE5 TV, Apna TV”. The campaign aims at empowering viewers with the flexibility to watch their desired content at their convenience. Launched strategically with the ongoing cricket season, the promos revolve around a “Serial Killer’ that’s present in every household with a touch of humor and relatability.
The premise of the campaign plays on the idea of a husband inadvertently ‘killing’ his wife’s precious TV serial-watching time by switching channels to sports or news. ‘ZEE5 TV, Apna TV’ highlights the platform offering a plethora of content options to watch at zero cost, anytime, anywhere.
Speaking about the campaign, ZEE5 AVOD marketing Abhirup Datta, said, “At ZEE5, we continue to design innovative campaigns that help us form a deeper connection with our audience. With ‘ZEE5 TV, Apna TV’, viewers can reclaim their TV time and enjoy their favorite shows and movies hassle-free, at any time and zero cost. This brand campaign is a testament to our commitment to providing a seamless and enjoyable entertainment experience to our audience and we hope that the campaign and our diverse offerings will be appreciated and enjoyed by our viewers across the country”.
Featuring the leads of top AVOD shows, ZEE5 has taken a multilingual approach by launching the promos in different languages like Hindi, Marathi, Tamil, Telugu, and Bangla. The promos are brought to life by talented actors such as Janani Ashok Kumar from the Tamil show “Idhayam”, Pallavi Gowda from the Telugu show “Nindu Noorella”, with Richard Jose who plays the male lead in both, “Idhayam” and “Nindu Noorella” & “Saavasam”, Somyadeep Mukherjee from the Bangla show “Swayambhu” and “Jagadhatri” along with Ankita Mullick who is his co-star of the latter show, Hrishikesh Shelar and Shivani Rangole from the Marathi show “Tula Shikvin Changlach Dhadha”, and Paras Kalnawat and Sana Sayyad from the Hindi show “Kundali Bhagya”, among others.
For “ZEE5 TV, Apna TV”, the platform has executed a high-frequency promotional outreach across social media, TV and the internet to target the country’s entertainment aficionados. The promos are conceptualized with four major ideas including, “The Serial Killer Husband”, “Mother-in-law: Save Your Screen Time”, “Teleshopping Spoof: Bumper Dhamaka Offer”, and “News Reporter Spoof: Beware of the Serial Killer”.
1. Serial Killer Husband Promo:
2. News Reporter, Beware of the Serial Killer Promo:
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
