News Broadcasting
BQ Prime to be rebranded as NDTV Profit
Mumbai: BQ Prime channel is all set to be relaunched under a new brand name, NDTV Profit, according to media reports.
The channel will be rebranded as NDTV Profit and will launch on 8 December, as per close sources.
BQ Prime was earlier owned by Quintillion Business Media, which was acquired by Adani Group last year.
NDTV Profit was shut down on 5 June 2018. The decision to pull the plug on the channel, then owned by Prannoy Roy, was taken following mounting revenue losses.
The announcement regarding the revival of the channel was made in January this year during a town hall held after the takeover of NDTV by Adani Group.
