iWorld
BoxTV integrates mobile payments; introduces new subscription packs
NEW DELHI: BoxTV, Times Internet’s on-demand video service, has recently integrated mobile payments on its platform and introduced multiple subscription packs offering a range of plans from a super small three-day plan (weekend pack), seven day plan (week pack), 15 day pack (fortnight pack) all the way up to an yearly pack.
Data on viewership patterns indicates that a lot of online content consumption happens on weekends and BoxTV’s weekend pack makes it easy for people to watch premium content without paying for an entire month. The mobile subscription plans also enable people without credit cards to buy a subscription plan easily on BoxTV.
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BoxTV has integrated a seamless process for mobile payment for smaller duration packs of three, seven and 15 days, which allows users to pay directly from their mobile phones. The prices range from Rs 49 (for a three day pack) to Rs 99 (seven day pack) and Rs 150 (15 day pack). All a customer needs to do is to select the plan and input his or her mobile numbers on the BoxTV website. The user receives a one-time password which once submitted, activates the plan for the given duration. The process does not require any credit information to watch the premium content available on BoxTV at any time. The payment will be charged to the customer’s mobile bill or deducted from his balance.
For the long-term users, there are multiple plans available which range from Rs 199 for a monthly plan to a yearly plan priced at Rs 1499. For these plans, users will need to subscribe using their credit cards on BoxTV. This provides a lot more flexibility to select a plan which best caters to their individual requirements.
“The BoxTV team is constantly working towards increasing customer satisfaction and improving overall experience, be it by introducing newer features on an ongoing basis or provides product flexibility by incorporating flexible price packs. Since inception, we received several requests from our users to provide multiple plans and payment options and that is exactly what we have introduced. With the introduction of new subscription packs BoxTV service will cater to all segments of users looking for suitable service, which provides flexibility in terms of payment and a seamless movie watching experience. The mobile payments will allow users without credit cards to watch premium content on BoxTV thereby increasing our overall user-base,” said BoxTV business head Pandurang Nayak.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
