Hindi
Box Office: ‘Ghayal Once Again’ opens to tepid response; ‘Airlift’ collects Rs 111.3 crore
MUMBAI: Sunny Deol’s home production and directorial venture Ghayal Once Again tries to cash in on his 1990’s success, Ghayal and has opened to a tepid response at the box office. The film failed to catch momentum on Saturday, showing only a slight improvement on Sunday. Ghayal Once Again ended its opening weekend with Rs 21.2 crore.
On the other hand, the Akshay Kumar starrer Airlift made the most of its perfect release period around 26 January, the Indian Republic Day, which helped its theme of patriotism. Despite being a dry theme with a documentary like feel through its first half, the film scored in its latter parts to pick up through the weekend and also thereafter. The film added a respectable Rs 28.5 crore in its second week to take its two week total to Rs 111.3 crore.
Sanam Teri Kasam, an old-fashioned mishmash of previous love stories with cancer as the theme, suffers on many counts including being slow, depressing, clichéd lack of face value and so on. The film did not even make it to the one crore mark on its opening day. It improved a bit on Saturday and Sunday, both on the lower side and not enough to salvage the enterprise. The film collected Rs 3.8 crore in its opening weekend.
Saala Khadoos pays the price for two reasons, being a sports film and being a very predictable one at that about an underdog, out of nowhere girl winning the boxing world championship. Except love stories, selling dreams is no more wise. Even Mary Kom, based on a real life champ, catered to a limited audience. The R Madhavan starrer Saala Khadoos managed to collect Rs 8.2 crore in its first week.
Mastizaade shows that senseless vulgarity in the name of sex comedy does not work. With dud performers, the film tried to attract audience only on the anatomy of Sunny Leone and this is not her first film! The film got a low weekend and failed to add much in the rest of the days, ending its first week with Rs 17.65 crore at the box office.
Kyaa Kool Hain Hum, a senseless sex comedy comes a cropper and fails badly. The film added about Rs 50 lakh in its second week to take its two week as well as lifetime business to a mere Rs 26.8 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
