Kids
Boomerang bounces into Malaysia on HyppTV
MUMBAI: Boomerang, the global kids’ brand and companion channel to Cartoon Network, has launched in Malaysia on HyppTV with a two-month free preview available from 1 August, 2015.
Boomerang is an all-animation network with a line-up of household names and contemporary cartoons programmed for both kids and their families. The channel offers exclusive, first-run content including new episodes of timeless favourites such as Tom and Jerry, Looney Tunesand Scooby-Doo, as well as premium acquisitions including Garfield, Pink Panther, Strawberry Shortcake, My Little Pony, Mr. Bean, Inspector Gadget, DreamWorks’ Turbo FAST and two Dragons series.
The channel is available in both English and Bahasa Malaysia, and is aimed at all kids aged 4-9 and their families. This year, audiences can expect a surge of new shows and episodes of familiar favourites with fresh, premium content from Warner Bros. Studios, including the recently-announced new series Wabbit and Bunnicula.
“Boomerang provides light-hearted and fun moments for a whole new generation of viewers with iconic characters. It is hugely popular content presented in a safe environment for both boys and girls to feel happy, relaxed and to laugh. It’s entertainment that parents can trust and enjoy together with their children. With the best comedy and imaginative fun of young ones, Boomerang celebrates today’s family and how they have fun together. Boomerang is already extremely popular in many countries around the world, and I’m confident Boomerang will soon be one of the best-loved channels for kids and families in Malaysia too,” said Turner International senior vice president and managing director for Southeast Asia Pacific and North Asia Phil Nelson.
The channel launches as part of HyppTV’s Jumbo Pack and will also be available on an á-la-carte basis. Existing Jumbo Pack subscribers will automatically receive Boomerang Channel on HyppTV Channel 555. The channel will be available for free to all HyppTV subscribers starting August 1 until the end of September. Plans to roll-out a complimentary app for mobile devices that hosts both video and gaming content are well underway.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
