iWorld
Bolo Indya temporarily removed from Google Playstore
New Delhi: Google has temporarily removed home-grown social media app Bolo Indya from Playstore following a copyright complaint made by music giant T-Series. The live-streaming platform has around 70 lakh users.
Super Cassettes Industries Pvt Ltd, which operates under the brand name T-Series is the largest music record label in the Indian music industry. Last year, the company served an infringement notice to social media and video sharing platforms to pay around Rs 3.5 crore in damages from using its copyrighted contents and “render accounts of all revenues illegally earned” by the platforms from the copyrighted content.
While most of the companies including Mitron, MX Player’s Takatak, Triller, and Josh have settled the issue with the music company, Bolo Indya has not resolved the matter yet, according to T-Series.
“We had sent them (Bolo Indya) various legal notices but they continued to infringe our copyrights and, thus, we wrote to Google under applicable laws to take down this infringing app from their app store. We take infringement very seriously and will not shy away from taking more stringent legal action against Bolo Indya and any other such infringing platforms to protect our copyrights,” T-Series president Neeraj Kalyan told PTI.
Bolo Indya spokesperson said the company is temporarily unavailable from Google Playstore due to some conflicts with T-Series and it is in talks with T-Series and Google to resolve the issue at the earliest and the platform will be back on playstore shortly.
“We assure our users that all their created content and transaction details for in-app currency purchases are safe and Bolo Indya will be back soon on playstore for them to continue having their friends download the app to enjoy the new features,” said the spokesperson.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
