Film Production
Bodhitree ropes in Sudip Roy as group CRO, launches Bodhi Tree Ventures to cash in on digital IP
MUMBAI: Bodhitree Multimedia, the name behind some of Indian TV’s biggest hits, has just turned the page—and the playbook.
On 15 April 2025, the Mumbai-based content powerhouse announced two big moves: the appointment of media revenue veteran Sudip Roy as its group chief revenue officer and the birth of a new digital-age beast—Bodhi Tree Ventures, a division dedicated to turning IP into serious rupee rain.
For a company known for scripted dramas, this move is straight out of the unscripted, unsparing world of digital dominance. Bodhi Tree Ventures has been set up to do more than just produce stories—it’s here to own, scale and monetise them across platforms like Youtube and beyond.
The mission?
To build a fortress of content-fuelled, revenue-generating intellectual property—because in 2025, eyeballs don’t pay the bills. Data does.
And at the helm of this fresh offensive is Roy, a man who has spent over 25 years wrangling revenues at Star News, Zee, Neo Sports, Network18, and TCM.
“I’m thrilled to join Bodhitree Multimedia at this exciting phase of growth. With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships, and innovative monetisation models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company,” said he, already sliding into the role with trademark flair.
The move comes as Bodhitree seeks to pivot from being just content creators to full-blown content capitalists—using tech, data, and savvy content strategy to wring every last drop of value from its ideas. Think production house meets performance marketing—with a content lab cooking up originals while analytics wrings out ROI.
“We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey — from being content creators to becoming owners and monetisers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business,” said Bodhitree Multimedia Ltd MD Mautik Tolia.
The new unit is already operational with multiple IPs and digital channels in the works, acting as a kind of agile, fast-response content-and-commerce squad. Expect an army of mini-documentaries, character-led shorts, and genre-bending series—all tailored to the algorithm’s mood swings and your binge cravings.
With this ambitious move, Bodhitree is chasing not just ratings—but retention, revenue and relevance in the new digital jungle. Old-school production houses, take note: the age of passive syndication is out. IP-led monetisation is in.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
