iWorld
BMS-OML ex-exec Talwar joins Das’s Weirdass Comedy
MUMBAI: Girish ‘Bobby’ Talwar has joined Vir Das-headed Weirdass Comedy as a promoter-director.
Weirdass is a firm churning out long and short-form comedy content, on-ground IPs, and works extensively with brands for digital and on-ground brand solutions.
Talwar will assume the role of a promoter-director overseeing creative and strategy verticals of the business. Talwar has a cumulative experience of over 16 years in the media and entertainment industry.
Talwar, a lawyer by qualification and a musician by passion, is the co-founder of OML/NH7, a vice president at BookMyShow and the founding member of one of India’s most loved bands ‘Zero’.
Talwar said, “Post OML/NH7, I was really happy with all I was able to achieve there. With BookMyShow gaining an insight into the ticketing and e-commerce space with emphasis on customer data and the kind of content consumption, was an eye opener. Now with Weirdass, content and format creation is the next phase of exploration for me.”
Vir Das said, “We’ve been looking to work together for many years now and he will be an incredibly valuable asset in what is a major growth period for our company and comedy in general.”
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
