iWorld
BMS-OML ex-exec Talwar joins Das’s Weirdass Comedy
MUMBAI: Girish ‘Bobby’ Talwar has joined Vir Das-headed Weirdass Comedy as a promoter-director.
Weirdass is a firm churning out long and short-form comedy content, on-ground IPs, and works extensively with brands for digital and on-ground brand solutions.
Talwar will assume the role of a promoter-director overseeing creative and strategy verticals of the business. Talwar has a cumulative experience of over 16 years in the media and entertainment industry.
Talwar, a lawyer by qualification and a musician by passion, is the co-founder of OML/NH7, a vice president at BookMyShow and the founding member of one of India’s most loved bands ‘Zero’.
Talwar said, “Post OML/NH7, I was really happy with all I was able to achieve there. With BookMyShow gaining an insight into the ticketing and e-commerce space with emphasis on customer data and the kind of content consumption, was an eye opener. Now with Weirdass, content and format creation is the next phase of exploration for me.”
Vir Das said, “We’ve been looking to work together for many years now and he will be an incredibly valuable asset in what is a major growth period for our company and comedy in general.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
