News Broadcasting
Bloomberg UTV to be rechristened as Bloomberg TV
MUMBAI: English business news channel Bloomberg UTV will be shedding the UTV brand name from 13 August, giving it an identity that is known across the world as a news brand.
The channel will be called Bloomberg TV, getting rid of a popular entertainment brand name in India.
Confirming the name change, Bloomberg UTV head Sriram Kilambi said, “UTV is an entertainment brand. We were thinking of renaming this channel since quite some time now as it should have a more serious name to it. Hence, we have renamed it to Bloomberg TV.”
The latest campaigns of Bloomberg UTV, created by Triton Communications, also have ‘U’ in the brand name greyed.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
