News Broadcasting
Bloomberg UTV targets the growth aspirants with bluntness
MUMBAI: Bloomberg UTV, the English business news channel, is eyeing a wider set of audiences with its new makeover.
The channel, which has changed its tagline to ‘Blunt and Sharp’, claims that going forward, its focus will be on a larger audience who are growth aspirants, and not just on the stock markets.
Talking to Indiantelevision.com, UTV Global Broadcasting (UGBL) CEO MK Anand affirmed that he is looking at an overhaul by practically measuring the way business news is being presented in India. “After a detailed eight-week survey of our SEC AB 25+ male audiences, we have come to know that only nine per cent viewers invest actively in the stock market. The business news should be much more than that and thus, we believe our focus should be on catering to the needs of the remaining 91 per cent audience.”
The channel has been correcting its distribution post IPL, and changed its look and feel during May-end. Recently, it had also launched a new advertising campaign to promote its new programming strategy.
Via the new ‘blunt and sharp’ campaign, the channel is addressing its various stakeholders, including viewers, traders and advertisers. The campaign is done by TapRoot India, the channel’s creative agency.
Talking about content, Bloomberg UTV business head Deepak Lamba said that within the next three months, the channel will launch new shows with a complete refreshed perspective.
“We will be using simpler terms, and launching new shows on smart money, real estate etc. Our aim is to simplify the things for our viewers,” Lamba said.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
