News Broadcasting
Bloomberg UTV readies for season 2 of ‘The Pitch’
MUMBAI: Bloomberg UTV is gearing up to launch the second season of its business reality show, The Pitch.
The business news channel is inviting potential entrepreneurs with sound business ideas to send in their entries to win a funding of Rs 50 million to execute their business plan. The last date to submit your entries is 23 October.
The Pitch aims to identify, evaluate and encourage potential entrepreneurs who not only have the most deserving business ideas, but also possess the critical skills required to execute them successfully. Following the nationwide call-for-entries, a jury comprising renowned professionals will shortlist the participants who will be called to make their elevator pitches in Mumbai. The jury and angel investors will closely evaluate these shortlisted aspirants not only on the merit of their business pitches, but also on their individual brilliance and identify the finalists who will appear on The Pitch.
Bloomberg UTV business head Deepak Lamba said, “Through this show, BloombergUTV continues to strengthen its commitment to enrich the business news viewing experience. We encourage the spirit of entrepreneurship in the country and the response to Season 1 of the Pitch goes to prove that there is no dearth of ideas in the country. We will not only identify the next big business idea but also the most deserving entrepreneur who has the right balance of all the necessary elements required to succeed out there.”
During the show the aspirants will face challenges thrown to them by prominent business leaders. Each week on a fresh episode, a new business leader will design and assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs 50 million from the investors to start their business.
This season of The Pitch is presented by Samsung Electronics.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
