News Broadcasting
Bloomberg UTV announces The Assignment 2
MUMBAI: Bloomberg UTV, the English business news channel, has announced the second season of its business reality show, The Assignment.
The show, which is to be launched in early July, will see model Nethra Raghuraman as the anchor.
Season 2 of show will see 13 professionals, taking on untried and untested assignments outside their comfort zones. The show is being presented by okia.
Continuing its core philosophy of bridging the gap between the two significantly distinct sectors of the Indian landscape, this season of The Assignment will see participants from a diverse range of professions stepping into unchartered markets, catering to unlikely audiences.
The weekly show will not only put to task the participant’s presence of mind and decision making abilities, but will also capture the individual’s ability to pull off the task most effectively, the channel said.
Bloomberg UTV business head Deepak Lamba stated, “Inspired by an overwhelming response from our viewers and advertisers, we are back with the second season of The Assignment. Our objective is to delight our viewers with an exciting format which combines the best of education with entertainment. In keeping with our promise of being the blunt and sharp business news channel, our efforts like The Assignment will continue to strive towards strengthening our innovative programming, while fulfilling the business news needs of our viewers.”
Also, IIM Ahmedabad will bring alive the core fundamental behind the experience of The Assignment to students, the company said.
Lamba added that the channel will have more such shows in the fiscal as he is looking to expand the base of the channel and eyeing a 70 per cent topline growth in the fiscal.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
